ED-CC-104 Photographer Entrepreneur

Creative Careers
Combined Hours: 
Course Type: 
Mentor Supported
Bundled Courses:
Professional Photography
Start Your Own Business
  • Description
  • Objectives
  • Outline
  • Materials
  • Approvals
  • System Requirements
  • Watch a Demo

This Professional Photography Entrepreneur program ensures that the student comes away with not only a good grasp of photographic technique, but also the skills necessary to start and successfully run their own photography business. 

Professional Photography

This Professional Photography course reflects a comprehensive mix of scholarly and practical information. It covers every aspect of photography, from capture through to output, both digital and analogue. There is an emphasis on explaining the 'how to' of photography, but also includes in-depth coverage of the fundamental principles that govern the art, such as how light behaves, optics, and the basis of exposure. This course ensures that the student comes away with not only a good grasp of photographic technique, but also an in-depth understanding of the fundamentals that will help them to better understand how great photography is made. As such, it functions both as an excellent course for students of photography, and a great primer and reference for amateur enthusiasts. 

NOTE: Adobe Photoshop is NOT included in this course. Students will need to have their own copy of this software installed on their computer. 

Prerequisite(s): None

Start Your Own Business

Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who has recognized an opportunity to start a business that other people may not have noticed -- and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late.

This “Start Your Own Business” class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.

Prerequisite: None


** Course Subject to Change.

Professional Photography

After completing this course, you should be able to:

  • Identify the basic principles of photography and camera anatomy
  • List the steps involved in processing photographs
  • Recall digital photography techniques, including composition
  • Recognize the basics of establishing depth of field, perspective, and lighting
  • Define techniques for improving your photographs, including corrective elements and special effects

Start Your Own Business

After completing this course, you should be able to:

  • Define entrepreneurship
  • List the steps for developing a business plan
  • Recall methods for forming a financing strategy
  • Recognize the fundamentals of commercial law
  • Differentiate between potential strategies for growing your business

Professional Photography

Professional Photography Module 1
Camera Anatomy 

  • Focusing and Setting the Exposure
  • Taking Your Picture
  • What Will You Photograph?
  • Shutter
  • Aperture
  • Choosing a Camera
  • Keeping a Camera Steady

Professional Photography Module 2
Lens and Exposure 

  • Lens Focal Length
  • Focusing Lens
  • Focus and Depth of Field
  • Perspective
  • Guidelines for Buying a Lens
  • Exposure Basics
  • How to Meter
  • Responding to Light
  • Film and Sensor Speed
  • Using Filters

Professional Photography Module 3
Light, Color, and Film Negatives

  • Color: Additive or Subtractive
  • Color Characteristics
  • Color Balance
  • Adjusting Color with Film
  • How to Process Black-and-White Roll Film
  • Processing Black-and-White Roll Film Step by Step
  • How Film Processing Affects Your Picture
  • Exposure and Development: Under, Normal, Over

Professional Photography Module 4
Darkrooms and Digital Pictures

  • Black-and-White Printing
  • Controlling Contrast
  • Dodging and Burning
  • Toning for Color and Other Effects
  • Making a Color Print from a Negative
  • Hardware and Software
  • Capturing Detail
  • Channels
  • Importing Your Images

Professional Photography Module 5
Image Editing and Printing Digitally

  • Digital Post Processing
  • Adjusting Shape
  • Adjusting Color and Value
  • Editing Commands
  • Compositing
  • Printers
  • Printing Options
  • Displaying Your Work
  • Ethics: How Far Can You Go?

Professional Photography Module 6
Organizing and Lighting

  • Image Storage
  • Metadata: Data About Your Files
  • Arching Digital Images
  • Arching Film and Prints
  • Mounting a Print
  • Artificial Light
  • Outdoor and Indoor
  • Lighting with Flash
  • Portrait Lighting

Professional Photography Module 7
Extending the Image and View Camera

  • Using Scale
  • Multiple Images
  • Alternative Processes
  • Using Projections
  • How to Make a Close-Up Photograph
  • Zone System
  • View Camera Movements
  • Using a View Camera to Control the Image

Professional Photography Module 8
History of Photography

  • Framing the Subject
  • Backgrounds
  • Spot/Line
  • Shape/Pattern
  • Emphasis/Balance
  • Using Contrasts of Sharpness
  • Using Contrasts of Light and Dark
  • Placing the Subject within the Frame
  • The Invention of Photography
  • Photojournalism
  • Color Photography Arrives

Start Your Own Business

Start Your Own Business Module 1     
Entrepreneurial Pathways

  • Defining Entrepreneurship
  • What Entrepreneurs Do
  • Free Enterprise Economies
  • Finding & Evaluating Opportunity
  • Examining Profits
  • Creating Business from Opportunity
  • Creating a Feasibility Analysis
  • Developing a Business Plan
  • Defining Your Business
  • Analyzing Your Competitive Advantage
  • Viability Testing
  • Valuing a Business

Start Your Own Business Module 2   
Integrated Marketing

  • Exploring Your Market
  • Marketing vs. Selling
  • Market Research
  • Market Segments
  • Positioning Your Product or Service
  • Developing Your Marketing Plan
  • Marketing Mix
  • Pricing Your Products
  • Breakeven Analysis
  • Smart Selling
  • Effective Customer Service
  • Principles of Selling
  • Successful Sales Calls
  • Customer Relationship Management

Start Your Own Business Module 3       
Cost Analysis

  • Understanding & Managing Costs
  • Identify Required Investment
  • Analyze Fixed Operating Costs
  • Calculate Gross Profit
  • Financial Record Keeping
  • Financial Statements
  • Income Statements
  • Examining a Balance Sheet
  • Financial Ratio Analysis
  • Calculating Return on Investment
  • Same-Size Analysis
  • Quick, Current & Debt Ratios

Start Your Own Business Module 4     
Financing Strategy

  • Cash Flow Management
  • Cash vs. Profits
  • Cash Flow Statement
  • Cash Budget
  • Taxes
  • Filing Tax Returns
  • Financing Preferences
  • Types of Business Financing
  • Debt vs. Equity Financing
  • Identifying Sources of Capital
  • Stocks & Bonds as Investments

Start Your Own Business Module 5    
Operating For Success

  • Addressing Legal Issues
  • Managing Risk
  • Business Legal Structures
  • Contracts
  • Commercial Law
  • Intellectual Property
  • Protecting Tangible Assets
  • Operations in a Business
  • Production-Distribution Chain
  • Supply Chain Management
  • Managing Suppliers
  • Managing Inventory
  • Facilities Location & Design

Start Your Own Business Module 6
Growing Your Business

  • Management
  • 10 Basic Tasks Handled by Managers
  •  Leadership Styles
  • Organizational Cultures
  • Organizational Structure
  • Human Resources Management
  • Ethical Leadership
  • Incorporating Social Responsibility
  • Ethical Practices
  • Growing Your Business
  • Franchising
  • Licensing
  • Cashing in Your Brand
  • Methods for Valuing a Business

**Outlines are subject to change, as courses and materials are updated.**

All course materials included.

 International Association for Continuing Education and Training (IACET)

Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit iacet.org.

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.


Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended

While our courses are accessible through multiple mobile learning platforms, some courses may include a CD or DVD with the Textbook, so you may need access to a computer with CD-ROM or DVD Drive.


PC Software Requirements

  • Operating Systems - Windows 7 or higher
  • Microsoft Office 2007 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player


MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player
  • Courses that include a CD-ROM or DVD may require an external drive and Parallels software to view.